Skip to content

Merchant Center suspended? See what's wrong before you appeal.

PassGMC scans your Shopify store with proprietary checks built from Google's published policies.

Example scan

You'll see what to fix first, and exactly where to fix it in your Shopify admin.

No sign-up. Your score and issues in about a minute.

The cost

  • Every day you're suspended, your products are missing from Google.
  • Each review takes Google about a week.
  • Fail your second review and a one-week cool-down may begin.
  • Google tells you to fix the issues before you request a review.

You only get three review requests. Don't spend them guessing.

Source: Google Merchant Center

Fix first. Then appeal.

Run a free scan, fix what it finds in the order it gives you, then rescan so your appeal shows exactly what changed.

Six problems Google's own policies call out

A store owner at his desk at night, reading his phone with one hand at his temple, his laptop and stacked shipping boxes behind him.
The notice names the policy and may show examples of affected products. Finding everything else on your store is up to you.

  1. Shipping that costs more at checkout.

    Your Merchant Center shipping rates are lower than what checkout charges.

    In ShopifySettings → Shipping and delivery

  2. Crossed-out prices you never charged.

    If a product shows a crossed-out "compare-at" price, you must have really sold it at that price. Google checks sale prices on your site.

    In ShopifyProducts → (product) → Pricing

  3. Return policies that don't match.

    Merchant Center says one thing and your returns page or footer says another.

    In ShopifySettings → Policies

  4. No contact details before checkout.

    Google asks for at least one contact method shoppers can find before they pay.

    In ShopifyContent → Menus

  5. Business details that don't line up.

    Your business name, address and phone differ between Merchant Center and your site.

    In ShopifySettings → General

  6. Terms buyers only see after paying.

    Delivery times and refund limits have to be clear before purchase.

    In ShopifyOnline Store → Pages

  7. PassGMC Proprietary Checks

    They cover all six, plus the rest of your storefront.

How it works

Step 1

Scan your store free.

Paste your URL. In about a minute you'll see your readiness score and every issue found, ranked by severity.

Step 2

Fix in the right order.

Start with the critical issues. Every fix comes with the exact Shopify admin path, so you know where to click.

Step 3

Rescan to prove it.

Run the scan again and compare before and after.

Step 4

Appeal with proof.

Your appeal package is written for your suspension reason and lists what you fixed.

The free scan shows your score and every issue it finds. The fix steps, Shopify admin paths, appeal package and PDF come with a scan pack.

Trusted by 250+ businesses

Loved by businesses getting their GMC approved

PassGMC helps brands recover from suspensions, fix disapprovals, and keep their Google Merchant Center running with confidence.

Ryan MitchellFounder, NorthlineX Outdoor Co.

Rated 5 out of 5

Google only told us ‘misrepresentation.’ PassGMC found the policy and trust issues behind it, showed us where to fix them in Shopify, and made our appeal far stronger and successful.
Marcus ReedHead of Ecommerce, Oak & Harbor

Rated 5 out of 5

We scanned before applying and uncovered problems we would never have spotted ourselves. The clear fix order helped us submit a much stronger, cleaner store.
Daniel BrooksOperations Director, Cedar Supply

Rated 5 out of 5

PassGMC turned a confusing list of product disapprovals into clear priorities. We fixed the highest-impact issues first and got our catalog back into shape.
Charlotte HughesManaging Director, Willow & Row

Rated 5 out of 5

We had no idea what Google expected from our appeal. PassGMC showed us what to fix, what proof to collect and how to present it clearly.

Pay once. Your scans never expire.

Every scan pack includes the full report and appeal package. There's no subscription.

Standard

$79USD

10 scans

  • One-time payment
  • Scans never expire
  • Full report and appeal package
Get 10 scans

Best value

Agency

$149USD

25 scans

  • One-time payment
  • Scans never expire
  • Full report and appeal package
Get 25 scans

Free scan Your score and every issue found. No sign-up.

Scan my store free

Your reports are private to your account.

Frequently asked questions

What do I get for free?

Your readiness score, gate status and every issue found on your store, with no sign-up and no card. The fix steps, appeal package and PDF come with a scan pack.

Is PassGMC part of Google?

No. PassGMC is independent. It isn't affiliated with, endorsed by or sponsored by Google.

Do I need to connect my Merchant Center account?

No. PassGMC reads your public storefront, the same pages any shopper sees. Account-level items are covered by a short checklist in your report.

Can PassGMC guarantee my account comes back?

No. Nobody can promise that. Google decides every review, and serious misrepresentation can lead to a permanent suspension. PassGMC helps you find and fix the problems on your store and show Google what changed.

Should I appeal straight away?

Google tells you to fix the issues first. Merchant Center allows only three review requests, and after a failed one you have to wait before you can ask again.

How long does a Google review take?

Usually about a week (Google says up to 7 business days). Once approved, products can show again within 24 hours.

Is PassGMC built for Shopify?

Yes. Every fix comes with the exact Shopify admin path.

See what to fix before Google looks again.

No sign-up. Your score and issues in about a minute.

PassGMC

PassGMC is not affiliated with, endorsed by, or sponsored by Google. Google Merchant Center is a trademark of Google LLC.

PrivacyTermsContact© 2026 PassGMC