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PassGMCContinue with Google
Appeal-Ready Proof

Know what to fix before you appeal.

Get a free headline scan, then unlock exact fixes and a reason-specific appeal package.

No sign-up needed to see your headline score.
Readiness score
Appeal-Ready

You are ready to submit a strong appeal.

2
Total issues
0
Critical blockers
Appeal package
Misrepresentation
Appeal-Ready
  • Reinstatement summary
  • Root cause explanation
  • Fixes and evidence outline
  • Policy alignment
  • Professional appeal letter
Get your appeal package
Fix order

We prioritise what matters most so you can focus your time.

Shopify paths

Exact admin paths to make every change with confidence.

Before and after

We compare your scans and write the improvements straight into your appeal.

Appeal summary

A reason-specific package that tells your full story.

Trusted by 250+ businesses

Loved by businesses getting their GMC approved

PassGMC helps brands recover from suspensions, fix disapprovals, and keep their Google Merchant Center running with confidence.

  • Ryan MitchellFounder, NorthlineX Outdoor Co.
    Rated 5 out of 5
    Google only told us ‘misrepresentation.’ PassGMC found the policy and trust issues behind it, showed us where to fix them in Shopify, and made our appeal far stronger and successful.
  • Marcus ReedHead of Ecommerce, Oak & Harbor
    Rated 5 out of 5
    We scanned before applying and uncovered problems we would never have spotted ourselves. The clear fix order helped us submit a much stronger, cleaner store.
  • Daniel BrooksOperations Director, Cedar Supply
    Rated 5 out of 5
    PassGMC turned a confusing list of product disapprovals into clear priorities. We fixed the highest-impact issues first and got our catalog back into shape.
  • Charlotte HughesManaging Director, Willow & Row
    Rated 5 out of 5
    We had no idea what Google expected from our appeal. PassGMC showed us what to fix, what proof to collect and how to present it clearly.
See the progress

From suspended to appeal-ready.

Compare where you started to where you are now, so you can appeal with confidence.

Before
Not Appeal-Ready
4 critical blockers
11 issues
AfterAppeal-Ready
  • 0 critical blockers
  • 2 minor issues
  • All required policies in place
  • Trust signals look strong
  • Appeal package ready

You are ready to submit a strong appeal. Google's decision is not guaranteed.

How it works

Three steps from uncertainty to appeal-ready.

PassGMC scans the right signals, ranks the fixes that matter, shows you exactly how to fix each one, then packages the evidence for a stronger appeal.

1Scan your storeStart with your store URL. We scan Google Merchant Center signals, policies, and your store content.
https://yourstore.comScan my store
Scan in progressRunning
Merchant Center accountChecking suspension & policy statusComplete
Store policies & settingsReviewing shipping, returns, privacyComplete
Store content & signalsScanning pages, products, and feedsScanning...
Headline readiness
Appeal readiness score
58%
4 Critical7 High11 Other issues
Needs work
2Fix what matters firstWe rank issues by impact so you can fix the blockers that are holding your approval back.
Top issues to fixSorted by impact
1Contact email not hyperlinkedContact email in your footer is not a clickable link.Critical
Settings > Pages > ContactView fix
2Return & refund policy missingA clear return and refund policy page was not detected.High
Settings > Policies > Return PolicyView fix
View all issues (25)
3Submit with proofWe package your fixes and evidence into a professional appeal package ready to submit.
Appeal packageAppeal-ReadyYour package is complete and ready to submit to Google.
Includes in your package:
Reinstatement summaryPolicy alignmentRoot cause explanationProfessional appeal letterFixes and evidence outlineScreenshots & proof
Your data is private and never shared.
Your detailed report includes

Exact fixes. Exact paths. Everything you need.

Final checks

46 checks across policies, trust, pricing, and more.

Exact fix steps

Clear actions with Shopify admin paths.

Policy templates

Refund policy, shipping policy, and more.

Appeal package

Reason-specific summary plus evidence outline.

Download and copy

PDF plus plain text for easy submission.

Start here
Good news

You have 0 critical blockers.

Tackle these minor issues to strengthen your appeal.

IssueSeverityWhereFix
Contact email not hyperlink
The email on your contact page is plain text.
Minor
Settings → Pages
Make the email a hyperlink
The rest of your report is ready.

Unlock your full report to see all issue details, fixes, templates, and your appeal package.

Unlock full report
What PassGMC checks

We scan the signals that matter to Google.

Store policies
  • Refund and returns
  • Shipping and delivery
  • Privacy policy
  • Terms of service
  • Contact business info
Trust signals
  • About page
  • Secure checkout
  • Customer service
  • Professional design
  • Brand transparency
Risky wording
  • Guarantees and absolutes
  • Medical and health claims
  • Before/after claims
  • Income and earnings
  • Prohibited content
Pricing, reviews and urgency
  • Price transparency
  • Discount accuracy
  • Review authenticity
  • Scarcity language
  • Countdown timers
Back-office self-attestation
  • Business information
  • Product compliance
  • Tax and shipping setup
  • Account standing
  • Additional disclosures
Scan packs

Simple pricing. No surprises.

One-time scan packs. No subscription. Scans never expire.

Standard
$79USD
10 scans
  • One-time payment
  • No subscription
  • Scans never expire
Get 10 scans
Best value
Agency
$149USD
25 scans
  • One-time payment
  • No subscription
  • Scans never expire
Get 25 scans
Use anytime

Scan as many stores as you need.

All report features

Includes full report and appeal package.

Safe and private

We do not store your store data.

Frequently asked questions

Everything Google's review looks at from the outside. A scan runs proprietary checks across your store policies, trust signals, contact and business information, risky wording, pricing and review practices, and product data consistency, then ranks every issue by how much it matters. You get the exact fix for each one, with the precise Shopify admin path to make the change.