Know what to fix
before you appeal.
Get a free headline scan, then unlock exact fixes and a reason-specific appeal package.
You are ready to submit a strong appeal.
- Reinstatement summary
- Root cause explanation
- Fixes and evidence outline
- Policy alignment
- Professional appeal letter
We prioritise what matters most so you can focus your time.
Exact admin paths to make every change with confidence.
We compare your scans and write the improvements straight into your appeal.
A reason-specific package that tells your full story.
Loved by businesses getting their GMC approved
PassGMC helps brands recover from suspensions, fix disapprovals, and keep their Google Merchant Center running with confidence.
Ryan MitchellFounder, NorthlineX Outdoor Co.Rated 5 out of 5Google only told us ‘misrepresentation.’ PassGMC found the policy and trust issues behind it, showed us where to fix them in Shopify, and made our appeal far stronger and successful.
Marcus ReedHead of Ecommerce, Oak & HarborRated 5 out of 5We scanned before applying and uncovered problems we would never have spotted ourselves. The clear fix order helped us submit a much stronger, cleaner store.
Daniel BrooksOperations Director, Cedar SupplyRated 5 out of 5PassGMC turned a confusing list of product disapprovals into clear priorities. We fixed the highest-impact issues first and got our catalog back into shape.
Charlotte HughesManaging Director, Willow & RowRated 5 out of 5We had no idea what Google expected from our appeal. PassGMC showed us what to fix, what proof to collect and how to present it clearly.
From suspended to appeal-ready.
Compare where you started to where you are now, so you can appeal with confidence.
11 issues
- 0 critical blockers
- 2 minor issues
- All required policies in place
- Trust signals look strong
- Appeal package ready
You are ready to submit a strong appeal. Google's decision is not guaranteed.
Three steps from uncertainty to appeal-ready.
PassGMC scans the right signals, ranks the fixes that matter, shows you exactly how to fix each one, then packages the evidence for a stronger appeal.
Exact fixes. Exact paths. Everything you need.
46 checks across policies, trust, pricing, and more.
Clear actions with Shopify admin paths.
Refund policy, shipping policy, and more.
Reason-specific summary plus evidence outline.
PDF plus plain text for easy submission.
You have 0 critical blockers.
Tackle these minor issues to strengthen your appeal.
Settings → PagesUnlock your full report to see all issue details, fixes, templates, and your appeal package.
Unlock full reportWe scan the signals that matter to Google.
- Refund and returns
- Shipping and delivery
- Privacy policy
- Terms of service
- Contact business info
- About page
- Secure checkout
- Customer service
- Professional design
- Brand transparency
- Guarantees and absolutes
- Medical and health claims
- Before/after claims
- Income and earnings
- Prohibited content
- Price transparency
- Discount accuracy
- Review authenticity
- Scarcity language
- Countdown timers
- Business information
- Product compliance
- Tax and shipping setup
- Account standing
- Additional disclosures
Simple pricing. No surprises.
One-time scan packs. No subscription. Scans never expire.
Scan as many stores as you need.
Includes full report and appeal package.
We do not store your store data.
Frequently asked questions
Everything Google's review looks at from the outside. A scan runs proprietary checks across your store policies, trust signals, contact and business information, risky wording, pricing and review practices, and product data consistency, then ranks every issue by how much it matters. You get the exact fix for each one, with the precise Shopify admin path to make the change.
No, and you should be wary of anyone who promises that. Reinstatement decisions belong to Google, and we're not affiliated with them. What PassGMC does is make sure you walk into your appeal with every root cause found and fixed, and a complete, reason-specific appeal package that tells your store's story properly. You appeal once, from a position of strength.
Just your store URL. The scan reads your public storefront the same way Google's review does, so there's nothing to install and no account to connect. If you want the deeper comparison, you can also enter your Merchant Center settings, and the report will check them against what your website actually says, line by line. A scan takes a few minutes, and your report comes with a downloadable PDF.
Yes, and honestly it's the best time to use it. Most suspensions come from fixable problems that were sitting in plain sight: a missing policy, a contradictory shipping timeframe, a price mismatch. Running a scan before you apply to Google Shopping, or while your account is healthy, finds those problems while they're still cheap to fix. If you're already suspended, the scan becomes the fastest way to prepare a complete appeal.
Your headline readiness score is free, with no sign-up needed. Full reports come from one-time scan packs: 10 scans for $79 or 25 for $149. No subscription, and your scans never expire, so you can use them for re-scans after fixes or across as many stores as you like.
Yes. We scan what's publicly visible on your storefront, the same pages any visitor or crawler can see, and we never ask for your Shopify or Google credentials. Your reports are private to your account, and if you upload a screenshot during verification, it's read once and immediately discarded, never stored.
From the blog
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Google Merchant Center Product Data Specification: A Shopify Owner's Field Guide
A disapproval that names an attribute you have never heard of is not a punishment. It is a specification violation, and the specification is public. Here is every attribute Google requires, the exact format each one needs, and what breaks when it is wrong. Tag: Product data

How to Fix Google Merchant Center Editorial and Professional Requirements: A 2026 Step-by-Step Guide
Your products stopped serving and the reason field says "editorial and professional requirements." Google publishes three near-identically named editorial policies, and reading the wrong one is the most common wasted afternoon. Here is which one governs your account, exactly what Google checks, and the Shopify admin path for every fix.

Google Merchant Center Suspension: A Shopify Owner's Guide to Fixing It (and Avoiding It)
A Google Merchant Center suspension feels like a verdict. It works more like an unfinished checklist. Here's why Shopify stores really get flagged, how long the review actually takes, and how to fix every root cause before you spend one of your limited appeals.