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Clear, calm guidance on suspensions, policies, and appeals, from the team that built the readiness scanner.

A Google Merchant Center suspension feels like a verdict. It works more like an unfinished checklist. Here's why Shopify stores really get flagged, how long the review actually takes, and how to fix every root cause before you spend one of your limited appeals.

Nobody gets suspended over one bad product. Stores get suspended when the feed quietly rots: prices drift, variants mismatch, images fail spec. Here is how your Shopify catalogue actually reaches Google, and how to keep it clean.

Google does not read your policy pages the way a lawyer would. It reads them the way a suspicious customer would. Here are the five pages every Shopify store needs, what each one must actually say, and the consistency trap that catches good stores.